Twitter – Profit from what you might already know: here’s an open letter to you
Twitter, you could be a more focused social networking site limiting our thoughts to only 140 characters. However, much to my dismay, you have faced a lot of criticism for not being ‘people’s choice’ when it comes to ease of use between the social networking giant ‘Facebook’ and you.
The most recent news from Vox.com says, “Dorsey is trying to turn Twitter around after a year of poor performance.
Well, here’s a very tiny observation by thekeyponderer.com: let’s take a step back and see how Facebook grew. Facebook took advantage of a very tiny spark that every human has in him/her that you are yet to make use of to your advantage.
And that’s the Facebook’s simple ‘Like’ button!
OK, imagine, what comes to your mind as soon as you hear the word or name ‘Facebook’? Well, at least to me, it’s the word ‘Like’.
Let’s admit! The word ‘like’ has become a well-used word in the last decade more in the context of Facebook. Here’s a quick research on Google’s Ngram viewer for the usage of word ‘Like’:
See the upward swing in the red line which denotes an increase in its usage for the last few years.
Not reason enough? OK. I just did a quick Google search for the word “LIKE”. You read it correctly, just the four letter word ‘like’. And what we do we see? Here’s a screenshot that was taken on October 17, 2015, as I write these very lines:
In the SERP above, observe the 2nd top result page. And see the images that show up.
Not enough? Just try a Bing search for the images of ‘Like’.
Get the point!?
Perhaps, this is true. Twitter, please listen up. I love you. I really want you to think about this tiny detail in your lifespan. You never know, this one change could turn you around and make you become number one and much “liked” (no pun intended).
If you come to think of it, as you might already know, people need a way to validate something every time. I need it. I judge and derive my conclusions in a matter of split second and am pretty sure that most of us humans are just like that.
Give it a thought. Facebook has both a ‘Share button’ AND a ‘like button’. ‘Like’s is what perhaps did the trick for them. BUT When I ‘tweet’ some photo or article, I HAVE to write something there. But with a ‘like button’ – it’s just an expression – a feeling. Your very feature of 140 characters that’s good for some reason is turning against you in this context, at least that’s what I feel.
Please think about it.
Businesses and Companies – love to have their clients ‘like’ them. That’s it. No questions asked. No reasons required. They just like it. You see the companies even proudly showcase how many ‘likes’ they have got, organically of course.
LIKE, FAVO, LOVE, TAKE, WOW, KISS, MUAH….Whatever you are going to name it, please do so before it’s too late. This may do the trick. This could be a simple psychological twist.
Think about it. I really want Twitter to grow more for what it is.
Your big fan,
Arun (the key ponderer)