1. Know yourself before blogging.
|“Image courtesy of stockimages / FreeDigitalPhotos.net”.|
You might be good at cooking, painting, writing stories, have good experience in dealing with latest gadgets, programming, or networking.
2. Take action.
If you see some usefulness to that, chances are very bright that others who share similar interests in some corner of the world also finds it useful.
3. Understand the Technicalities.
We’ll understand this better with an example. Let’s say you want to order 3 T-shirts for your three cousins. They all come in different sizes. One is Large, the other XXL and the other Small. Ad Units are something like these t shirts. You can add Ad Units in many different sizes and dimensions. It could be 728×90, 300×250, etc. Additionally, Google AdSense has also started supporting custom sizes and responsive ad units which is in beta as on today. These will be seen by advertisers and they will offer to place their ads in these unit slots. Thus, Ad Units are like plates used to serve ads. But to do that advertisers should also understand what content can go in to your ad units.
Custom channels tell advertisers what kind of ads can be placed in an ad unit. As a publisher it’s your work to create these channels so the advertisers can find your placements and offer ads through Google AdSense.
As you can see, both – ad units and custom channels go hand-in-hand, in tandem with each other. Google allows a maximum of 500 Custom Channels that can be created.
4. Insights. Learn from others.
Ad Units, as said before, comes in various sizes and dimensions. Some of the ad units will fare better than the others – you can check it in your Google AdSense account, under ‘Performance reports’. If you know about CPC – cost per click, some ad units get more CPC and also more Ad requests.
If you see the above table from the Performance reports section, it highlights the top 3 ‘ad requests’ from advertisers who are bidding, the highest clicks that a particular ad unit achieved and the top 3 CPCs. If I have to choose the best option for my website, I would take all these three factors into consideration and then decide appropriately. It differs from person to person and blog to blog. There is no finite answer.
5. Adding ad units within posts.
I mentioned in point # 4 above about placing ads within posts. You might think that this is a ‘check box’ selection within the blogger layout screen. Yes, that’s one option. But what I am going to show now is done manually.
6. Bonus tip
Google Link units are mostly forgotten by new bloggers. And they are never used until it dawns on them how useful they are! These are just plain text ad links that help in getting more clicks.
With a mix of a good sized ad unit that has large number of ad requests and CPC, with a creative and promising custom channel, and placing the ad unit within posts where required – you will start seeing a bump in the graph of your AdSense income and you’ll only see it increasing day by day, provided you are also consistent in writing quality content, checking your CPC and ad requests periodically. This happened to me.